JOB DESCRIPTION

Job Title

CRM manager CEE

Job Description

You are responsible for:

Provide core organizational and project management services for the email marketing touchpoint
Communicate effectively with both internal (marketing team) and external (agency) to keep progress moving on email campaigns and special projects
Draft creative briefs to effectively translate category vision to CRM creative agency
Creating CRM strategies across categories that enable customer engagement, retention and customer loyalty.
Ensure the quality, richness and growth of the database using the current CRM platform, constantly working on its improvement
Working closely with all categories/departments to ensure the CRM works effectively for all aspects of the company.
Ensuring the usage of best practices for CRM
Overseeing direct communications with customers through the CRM.
Monitor and maximise customer data, making sure we have a digital reachable contacts database that can be segmented for specific categories/activities and can be monetized
Support the nurturing and engagement of the current database

You are part of:

Digital Marketing team and will be based in Romania.

Good knowledge of:

E-commerce platforms
SEM, SEO, PPC
NET PR
Advertising and campaign setup on e-commerce platforms
CRM/Loyalty programs (including online customers)

To succeed in this role, you should have the following skills and experience:

University graduate;
At least 3 years experience in digital marketing / e-commerce within multinational consumer goods organization, agency or online retailer.
Experience working in a CRM role in a high energy online environment (experience working with an Email Service Provider, Salesforce etc)
Proven history of developing high quality digital user experiences
Excellent communication, interpersonal and time management skills;
Excellent English and computer literate(Excel; Power Point);

Why should you join Philips?
Working at Philips is more than a job. It’s a calling to create a healthier society through meaningful work, focused on innovative, customer-first health technology solutions. Help us improve the health and well-being of billions of people, every year. Ultimately creating a career that no one could have planned for. Even you.

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