Field Sales Manager

About us ︃︍︄︇︈︃︁︄​︂︆︄︄​︁︁︎︌​︈︂︇︍​︈︆︅️︊︄︈︌︊︎︂︎

Optical Investment Group (OIG)is the leading provider of medical optics in Romania, with 99 stores under the brands OPTIblu, Optiplaza, and O51—an extensive network dedicated to healthy vision, personal style, and innovation in eye care.

Since 2025, we’ve been part of the EssilorLuxottica Group, the global leader in optics and premium eyewear, giving us access to top-tier resources, international know-how, and exciting development opportunities.

We’re a rapidly growing company with an organizational culture built on trust, respect, and care for people—whether clients or colleagues. We are constantly searching for talented individuals who want to grow in a dynamic, professional environment rooted in the highest quality standards.

Our mission is simple yet essential: to ensure that people see clearly and feel good about the choices they make. We achieve this through medical expertise, high-quality products, and a genuine experience in every interaction.

Behind our brands stands a team of over 600 passionate individuals. We continually invest in training, technology, and innovation, and our CSR and sustainability initiatives reflect a deep commitment to the community and the future.

About the role:

We are looking for a  Field Sales Manager to lead the Retail Field organization across Romania, overseeing the performance of multiple Sales Managers and a large store network. The Manager will be responsible for defining and executing the commercial and operational strategy, ensuring outstanding customer experience, sales growth, and team development across the entire field structure.

This is a key leadership role with high impact on the region’s retail results, team engagement, and alignment with global brand strategy.

Main responsibilities:

• Lead, coach, and develop a team of Sales / Area Managers responsible for the operational and commercial performance of stores in the assigned region.
• Define and implement the retail strategy for the field organization, ensuring alignment with corporate goals, brand positioning, and local market needs.
• Drive sales and profitability growth across the retail network by monitoring KPIs and implementing data-driven action plans.
• Oversee the execution of customer experience strategies, ensuring consistency and excellence across all stores.
• Collaborate with central functions (e.g. Marketing, HR, Store Planning, Training) to support field execution and operational excellence.
• Lead retail transformation and change management projects (e.g. new tools, omnichannel initiatives, pilot projects) across the field organization.
• Ensure effective workforce planning, recruitment, and retention of talent within the store and field teams.
• Establish high-performance culture through clear performance expectations, development plans, recognition, and accountability.
• Own and manage the retail P&L for the assigned market/region in partnership with Finance and HQ Retail teams.
• Monitor competitor activity and market dynamics to identify risks and opportunities at local level.
• Represent the field voice within senior leadership forums and contribute to strategic planning.
• Ensure compliance with company standards, policies, and operational procedures.

Main requirements:

• Minimum 12-15 years of experience in Retail, including multi-level field management roles.
• Proven track record in leading large teams across regions or countries, ideally in the retail sector.
• Strong commercial and business acumen, with the ability to drive results and manage retail P&L.
• Excellent leadership and team development skills.
• Strategic mindset with strong execution capabilities.
• Experience in working cross-functionally and in matrix organizations.

What we offer:

• Stable working environment, in a dynamic, developing company.
• Access to modern resources and digitalization in accounting activity.
• The possibility of actively getting involved in the company's strategic decisions.
• Real opportunities for professional and personal development.