Martech Lead Digital Marketing

We need a senior data specialist who is deeply technical in martech and analytics, can manage platforms end-to-end, ensure data integrity, optimize automation, and provide actionable insights.

Role Purpose

Manages the bank’s Martech and digital data ecosystem, leading analytics, tracking, automation, and platform governance. Ensure data-driven execution, consistent measurement, and reliable marketing infrastructure.

Key Responsibilities

• Martech - Manage and optimize, analytics, MS, tagging and tracking setup

• Data Quality & Governance: Ensure reliable data flow, taxonomy, tagging governance, dashboards.

• Analytics & Insights: Build dashboards, attribution, performance insights, experimentation.

• Automation & Journeys: Implement automated flows, scoring, segmentation with digital marketing teams.

• Compliance & Risk: Ensure data use adheres to risk, compliance, and AI governance.

• Stakeholder Enablement: Support marketing teams with data, tooling, measurement frameworks.

Ideal Candidate

• Expert in Martech stacks and automation

• Strong in analytics and attribution

• Comfortable owning governance

• Business-oriented, fast executor

Success In 3 Months

Stable tracking, Dashboards running, Automation improved, Clear roadmap.

What We Offer

• Hybrid working model – 2 days per week from the office

• Competitive rewards package, including a 13th salary, holiday bonuses, and support for special life events

• 26–30 days of annual leave, plus 4 additional days dedicated to personal development

• Online learning platform with access to relevant professional training and upskilling opportunities

• Flexible benefits system (meal vouchers, private medical insurance, holiday and cultural vouchers, and more)

• UNIQA accident and illness insurance

• Volunteering opportunities, internal communities, team‑building initiatives, and regular team events

• Inclusive and collaborative work environment, open to diversity, innovation, and new ideas