Brand Manager

Brand Manager 

Join our dynamic team and help shape the consumer experience strategy for the Ploom brand. In this role you will drive brand equity, maximize market potential, and deliver impactful consumer experiences. This is an opportunity to lead exciting projects and use your skills to optimize the consumer journey and ensure seamless execution across all our offline touchpoints.

Position:  

As a Brand Manager, you will be responsible for: 

• Translating brand strategies into effective activities at market level, growing brand equity in line with our objectives;  

• Contributing to the brand plan shaping & coordinating allocated initiatives' development with key stakeholders; 

• Managing the initiatives’ performance with focus on the impact and effectiveness of the activation programs, ensuring proper tracking, monitoring and excellency in delivery against set KPIs framework; 

• Identifying commercial opportunities and priorities, optimizing investment and resource allocation for consumer experience journey stages in scope;  

• Developing the brand’s communication direction and lead the delivery of all communication deliverables for allocated touchpoints;  

• Full ownership in managing allocated touchpoints & initiatives from planning up to implementation stage; 

• Coordinating agencies and collaborating closely with the Marketing & Sales team and rest of functions, ensuring ongoing alignment with all stakeholders involved. 

Requirements: 

• University degree;   

• 3-5 years of relevant experience in Brand Management/Marketing, preferably in the FMCG industry; 

• Proven expertise in brand management, omnichannel activation, market and consumer segmentation, brand and performance indicators, promotional strategies, market research and competitor analysis, with a strong understanding of brand promotion strategies and consumer behavior insights;  

• Understanding of CRM concepts to analyze consumer data and interactions;   

• Solid project management and organizational skills, with experience in managing large-scale projects, focusing on multi-channel activations;  

• Good business understanding and interest in marketing trends;  

• Strategic thinker with the ability to propose integrated brand plans while balancing long-term strategic goals with short-term tactical and business needs;  

• Confident user of MS Office (particularly PowerPoint, Excel); 

• Romanian and English proficiency. 

What to expect:

• Positive team culture and an environment where your ideas are valued.

• Over 200 professional training opportunities to help you grow.

• Hybrid work model: 50% from home, 50% in the office.

• Flexible hours that fit your lifestyle.

• Extra vacation days.

• Easy commute: office conveniently located near the subway.

• Be part of a global, people-first company recognized as a Top Employer in Romania for 13 years in a row. You will have access to a wide variety of benefits, including an annual bonus, reliable medical and life insurance, meal tickets (plus delicious food at our on-site restaurant), an employee assistance program (free psychological, financial, and legal counseling), an optional private pension plan, flexible benefits... and plenty more perks you’ll love!

All applications will be reviewed. Please be aware that you will receive a call from Poland (prefix +48), as our Global Business Services is based in Warsaw.  

Are you ready to join us? Build your success story at JTI. Apply now!