Senior Marketing Automation Specialist

If you're looking for an opportunity to grow and make a real impact, Emerson is looking for a Senior Marketing Automation Specialist to join our global Digital Marketing team.

In this position, you will be responsible for designing, building, and executing sophisticated marketing automation programs that support lead generation, customer engagement, and business growth. Working closely with marketing teams and stakeholders across the globe, you will leverage Salesforce Marketing Cloud and related technologies to deliver personalized, scalable, and compliant campaigns that drive measurable results.

We look forward to seeing your application!

In This Role, Your Responsibilities Will Be:

 Design, build, and execute marketing automation campaigns using Salesforce Marketing Cloud Engagement.

 Create and optimize customer journeys, emails, landing pages, forms, and automated workflows.

 Develop audience segmentation strategies and ensure accurate data management for targeted communications.

 Collaborate with global marketing teams to translate business objectives into effective digital campaigns.

 Conduct testing, quality assurance, troubleshooting, and deployment of marketing assets.

 Monitor campaign performance and provide data-driven recommendations to improve engagement and conversion rates.

 Ensure compliance with data privacy regulations, email marketing best practices, and governance standards.

 Drive continuous improvement by identifying opportunities to enhance processes, automation capabilities, and the overall customer experience.

Who You Are:

You are a proactive and detail-oriented marketing automation professional who combines technical expertise with strong collaboration skills. You enjoy solving complex challenges, optimizing processes, and delivering exceptional customer experiences through automation and data-driven decision-making.

For This Role, You Will Need:

 Minimum 5 years of hands-on experience in marketing automation within a B2B or global environment.

 Strong experience with Salesforce Marketing Cloud Engagement, including Email Studio, Journey Builder, and Automation Studio.

 Proven experience building and executing email marketing and nurture campaigns.

 Knowledge of HTML/CSS for email development and editing.

 Experience with audience segmentation, data management, and permission-based marketing.

 Ability to translate marketing requirements into scalable automation solutions.

 Strong English communication skills, both written and verbal.

 Experience working in a global and cross-functional environment.

Preferred Qualifications That Set You Apart:

 Experience working with Salesforce CRM or other integrated CRM platforms.

 Knowledge of AMPscript and dynamic content personalization.

 Understanding of email deliverability, database hygiene, and marketing compliance requirements.

 Experience with campaign analytics, reporting, and performance optimization.

 Salesforce Marketing Cloud certifications such as Email Specialist, Administrator, or Developer.

Our Culture & Commitment to You:

At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives-because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.

Make this great opportunity yours!

ABOUT US

WHY EMERSON


Our Commitment to Our People


At Emerson, we are motivated by a spirit of collaboration that helps our diverse, multicultural teams across the world drive innovation that makes the world healthier, safer, smarter, and more sustainable. And we want you to join us in our bold aspiration.


We have built an engaged community of inquisitive, dedicated people who thrive knowing they are welcomed, trusted, celebrated, and empowered to solve the world's most complex problems - for our customers, our communities, and the planet. You'll contribute to this vital work while further developing your skills through our award-winning employee development programs. We are a proud corporate citizen in every city where we operate and are committed to our people, our communities, and the world at large. We take this responsibility seriously and strive to make a positive impact through every endeavor.

At Emerson, you'll see firsthand that our people are at the center of everything we do. So, let's go. Let's think differently. Learn, collaborate, and grow. Seek opportunity. Push boundaries. Be empowered to make things better. Speed up to break through. Let's go, together.


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ABOUT EMERSON


Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability.


With global operations and a comprehensive portfolio of software and technology, we are helping companies implement digital transformation to measurably improve their operations, conserve valuable resources and enhance their safety.

We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you're an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you'll find your chance to make a difference with Emerson. Join our team - let's go!


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