Strategic Analytics and Insights (SA&I) - Consumer Insights Sales Lead

Job Description This position reports to the SA&I Leader for Eastern Europe. As the Consumer Insights Sales Lead for Romania, you will drive client conversations, take ownership of revenue generation, and independently sell solutions across our Brand & Media (B&M), Consumer Behaviour & Insights (CB&I) and Innovation practice areas. Your objectives will include achieving planned revenue profitably through developing business with existing clients while proactively searching for new clients and opportunities on the market. Responsibilities:

Profitable revenue growth

Successfully assess the needs of our clients and proactively offer solutions in order to achieve sales targets:

• Business development to achieve target objectives (financial and commercial).
• Input and execute against our sales and commercial activation plans to increase pipeline and conversion.
• Scope projects responsibly to meet sales targets. Ensuring feasibility by partnering with the respective Solution expert, Customer Success, Project Management and Operations teams.
• Manage pipeline and provide weekly input for forecasting sales.
• Be compliant & responsive to financial discipline rules and to other reporting needs by using the appropriate NielsenIQ tools.
• Ensure internal processes are followed, including adherence to tracking customer and transactional information in CRM system and other sales and operational processes.
• Collaborate closely with the Customer Success team to ensure that projects are prioritized and delivered successfully.

Client development

Maintain & develop commercial relationships with clients:

• Partner with local Account Development team to understand client needs and priorities (joint business plan). Develop strategic account plans in alignment with local and regional SA&I leaders.
• Continuously engage with key decision-makers (including senior stakeholders), influencing brand / consumer strategies to help clients achieve their objectives (identifying opportunities, running capability meetings, preparing and negotiating proposals).
• Develop brand / consumer research business with new Clients: identifying needs, building client relations and awareness of research solutions, preparing and negotiating proposals.
• Use NielsenIQ processes and tools to provide proactive and integrated analysis for customers, make recommendations and proposals.
• Lead the renewal and negotiation of tracking contracts while delivering revenue goals, maintaining a long-term growth focus.
• Build brand / consumer research awareness in and outside of the organization: presenting at conferences, client and internal events. Understand emerging market trends and interdependencies impacting customers; leveraging knowledge / market understanding to expand relationships with own clients.

Other

• Champion and act as a Brand/Consumer Research expert / resource for the region.
• Continuously work on further professional development
• Build and adopt technical knowledge related to NielsenIQ tools and services.

Qualifications:

• Bachelor’s degree in business administration, marketing, behavioral sciences, economics, statistics, or related area.
• 10 years+ experience in Brand / Consumer research (sales or consultant).
• Strong communication (written and verbal) skills.
• Active listener.
• Proven sales acumen.
• Competent negotiator with good influencing skills.
• Skilled & polished presenter, including client presentations / events.
• Logic, deductive reasoning, problem-solving, and critical thinking skills.
• Intellectual curiosity and persistence to find answers to questions.
• Strong sense of urgency & accountability to drive client outcomes.
• Accuracy and attention to detail.
• Ability to autonomously manage simultaneous initiatives in a fast-paced business environment.
• High say-do ratio.
• Able to work collaboratively with internal & external teams.
• Native Romanian (preferred). Speaking and writing English fluently.
• Broad industry knowledge including (but not limited to) FMCG & Retail – nice to have
• Knowledge of Finance, Telekom, Auto industries – nice to have

Additional Information

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: About NIQ NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population. For more information, visit NIQ.com Want to keep up with our latest updates? Follow us on: [LinkedIn]( | [Instagram]( | [Twitter]( | [Facebook]( Our commitment to Diversity, Equity, and Inclusion At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence. All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the [