Bitdefender - Junior Product Marketing Manager

About Bitdefender

Bitdefender is a cybersecurity leader delivering best-in-class threat prevention, detection, and response solutions worldwide. Guardian over millions of consumer, enterprise, and government environments, Bitdefender is one of the industry’s most trusted experts for eliminating threats, protecting privacy, digital identity and data, and enabling cyber resilience. With deep investments in research and development, Bitdefender Labs discovers hundreds of new threats each minute and validates billions of threat queries daily. The company has pioneered breakthrough innovations in antimalware, IoT security, behavioral analytics, and artificial intelligence and its technology is licensed by more than 180 of the world’s most recognized technology brands. Founded in 2001, Bitdefender has customers in 170+ countries with offices around the world. For more information, visit 
Bitdefender is hiring a product marketing manager intern. If you are looking for an exciting place to work, please take a look at the list of qualifications below.

Responsibilities:

• Support product positioning and messaging development that differentiates our security solutions in the market.
• Work with internal teams to conduct market research to understand the competitive landscape and define clear customer segments.
• Personalize the journeys on key customer segments through continuous testing.
• Support go-to-market strategy development and drive their execution across cross-functional teams.
• Work on hypothesis and iteration basis. Define experiments to validate/invalidate assumptions.
• Craft compelling content for various marketing channels including website copy, datasheets, whitepapers, and case studies. 
• Leverage generative AI technology to drive efficiency and automation.
• Support product launches to ensure internal readiness and market impact.
• Measure and report on the effectiveness of marketing campaigns initiatives.
• Optimize the key business metrics through data-driven insights and experimentation.

Requirements:

• BA/BS in Computer Science, Information Systems/ Marketing
• Passionate and knowledgeable about IT and the cybersecurity industry
• Data driven decision making approach.
• A passionate, performance-driven self-starter
• Excellent written and verbal English language skills