Senior Brand Manager

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at  . Follow @abbvie on  X ,  Facebook ,  Instagram ,  YouTube ,  LinkedIn and  Tik Tok .

Job Description

• Drives the understanding of patient experience insights across the brand and field team and develops the patient journey to focus the brand team on delivering patient-centric strategies, including CLM engagement and personalization, within the company’s code of conduct, company policies and all applicable laws and regulations.
• Collaborates with brand team members and field team members, facilitates stakeholder discussions (with healthcare professional (HCP) and non-HCP stakeholders) and synthesizes insights to identify target segments, to determine brand positioning, coordinate close loop marketing engagement and customization, and populate the Brand Plan Insights Chapter.
• Secure the insights and views of stakeholders from diverse domains to develop a robust and accurate patient journey; proposes strategic goals for brand team review based on patient experience findings and challenges and critiques brand team strategies to ensure patient focus.
• Ensures that all functional results are compatible with the brand and communicates emotional messages aligned with the brand story.
• Guides the design and implementation of all marketing activities and includes innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives to meet the brand's strategic objectives.
• Ensures all materials, strategies and tactics in the field are aligned to drive strategic brand objectives.
• Coordinates the development of marketing contributions to the Strategic Brand Plan, reinforces the 1-year tactical brand plan, and coordinates the preparation of the long-term plan to drive brand success.
• Develops, leads and trains direct reports (as applicable), estimates, monitors brand key performance indicators (KPIs), manages brands budget and P&L (as applicable), tracks ROI metrics for all activities marketing, to meet or exceed brand plan objectives.

Qualifications

• Bachelor’s degree or equivalent
• Relevant experience with proven track record of success in marketing within biotech/ pharmaceutical industry on multiple brands and within multiple team constellations
• Ability to translate strategies into actionable and realistic marketing actions
• Ability to lead, motivate and coordinate cross functional teams
• Proven experience in leading, managing and training for individuals and teams, alongside with talent management and performance experience
• Good knowledge of medical environment
• Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
• Strong knowledge on finance principles and processes
• Proficiency in English (speaking and writing)

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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