Marketing Data Analyst

About the job and responsibilities

Reports to: Chief Marketing Officer

Job type: Full time

Preferred location: Budapest (HU), Cluj Napoca (RO),  Constanța (RO), Miskolc (HU), Liberec (CZ), Lublin (PL), Warsaw (PL). H ybrid or Remote work options available, with remote work occasional office presence required.

We are seeking a highly analytical and strategic Marketing Data Analyst to join our growing marketing team. Reporting directly to the CMO, you will be the driving force behind our data driven decision-making. You will have a comprehensive overview of our entire marketing ecosystem, spanning Paid Marketing, CRM, and SEO, and will be responsible for translating raw data into actionable insights that optimize our marketing spend and fuel our growth.

If you are passionate about building advanced marketing models, designing rigorous tests, and creating live reporting architectures from the ground up, this role is for you.
Key Responsibilities

• Marketing Performance & Reporting: Own the end-to-end reporting of marketing effectiveness across all channels (Paid, CRM, SEO). Build and maintain dynamic, real time dashboards in Looker Studio and PowerBI tailored to the needs of the CMO and channel managers.
• Data Pipelines & Integration: Pull, clean, and manage live data feeds from major marketing platforms (including Google Ads, Meta, and TikTok) directly into our Google BigQuery database.
• Advanced Modeling & Attribution: Develop, implement, and refine Marketing Mix Models (MMM) and multi-touch attribution models to accurately assign value to various touch points in the customer journey.
• Experimentation & Testing: Design, execute, and measure the results of marketing experiments, including A/B tests, conversion rate optimization (CRO) tests, and Geolift/geo-experimentation studies to prove incrementality.
• Conversion Tracking: Oversee the health and accuracy of our conversion tracking architecture across the website and apps, ensuring no data loss and precise ROI measurement.
• Strategic Insights: Act as the analytical bridge between Paid Marketing, CRM, and SEO. Provide proactive recommendations to the CMO on budget allocation, audience targeting, and channel optimization based on empirical data.

Your profile

Technical Requirements:

• Database & SQL: Advanced proficiency in SQL with hands-on experience using Google BigQuery for querying large, complex marketing datasets.
• Data Visualization: Expert-level skills in building interactive dashboards in both Looker Studio and PowerBI.
• Marketing Platforms: Deep understanding of the metrics, APIs, and data structures of major ad networks (Google Ads, Meta Ads, TikTok Ads) and organic/CRM platforms.
• Statistical Analysis: Strong understanding of statistical concepts used in marketing, specifically for Marketing Mix Modeling (MMM), incrementality testing (Geolifts), and attribution. Experience with Python or R for statistical modeling is a strong plus.

• 5+ years of experience in Data Analytics, Marketing Analytics, or a similar role.
• Proven track record of working directly with marketing teams (understanding the nuances of Paid Media, SEO, and CRM).
• Demonstrated ability to translate complex data into clear, concise, and compelling narratives for C-level executives.

• Strong business acumen and the ability to link data to broader company goals.
• Highly proactive, independent problem-solver who thrives in a fast-paced environment.
• Excellent communication skills in English, with the ability to explain technical concepts to non-technical stakeholders.

Why Szallas Group?

• High visibility role working directly with CMO
• Opportunity to build measurement from the ground up
• Direct impact on budget allocation and growth strategy
• Potential to develop into a leadership role
• Opportunity to design own marketing mix models, attribution models and oversee the
• work of junior colleague
• Opportunity to expand the area into broader research activities

About us

At Szallas Group, we are shaping the future of regional travel – and we are looking for people who want to shape it with us. As one of Central Eastern Europe’s leading online travel companies, we combine local expertise, cutting-edge technology, and the passion of 500 professionals to make travel simpler, smarter, and more joyful for millions. If you’re ready to grow, make an impact, and explore new possibilities in a truly international environment, this is where your journey begins. Own your adventure!