Senior Social Campaign Manager / Paid Social Performance Manager

This position is listed on behalf of a partner company, which manages all applications and next steps. Our partner is looking for a Senior Social Campaign Manager / Paid Social Performance Manager based in Romania. As a Senior Social Campaign Manager, you will take full ownership of paid social advertising campaigns, driving measurable growth and profitability for international clients. You will primarily manage Meta Ads campaigns, with opportunities to expand across TikTok, Snapchat, and other social advertising platforms. Working with substantial advertising budgets, including campaigns exceeding $1 million per month, you will make data-driven decisions to maximize return on ad spend and overall business performance. You will collaborate with cross-functional teams spanning analytics, creative, CRM, tracking, and technology to deliver integrated marketing strategies. Combining hands-on campaign management with analytical expertise, you will identify opportunities, test new approaches, and continuously optimize results. You will also communicate directly with international clients, translating campaign insights into clear recommendations and strategic actions. This fully remote opportunity offers significant autonomy, exposure to major international brands, and a performance-focused environment built around continuous improvement and long-term growth. Accountabilities - Manage and scale paid social campaigns: Independently launch, execute, optimize, and scale advertising campaigns, primarily across Meta Ads and Facebook Ads, while exploring additional social platforms when appropriate. - Own advertising budgets: Manage substantial campaign budgets, make daily allocation decisions, and optimize spending to maximize profitability, efficiency, and business impact.

- Monitor performance metrics: Track and analyze key performance indicators, including return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), cost per thousand impressions (CPM), revenue, and other relevant business metrics. - Drive continuous optimization: Identify performance trends, formulate optimization hypotheses, test new strategies, and implement data-driven improvements across campaigns. - Leverage analytics tools: Use Google Analytics, Google Sheets, internal analytics platforms, and other relevant tools to evaluate campaign effectiveness and inform decisions. - Prepare performance reports: Develop weekly and monthly reports highlighting campaign results, emerging trends, budget efficiency, and actionable recommendations. - Manage client communication: Work directly with international clients to explain performance outcomes, justify budget allocation decisions, present optimization strategies, and communicate recommendations confidently. - Collaborate across functions: Partner with Business Intelligence (BI), Creative, Tracking, CRM, and other specialists to improve campaign execution and overall marketing effectiveness. - Experiment with growth opportunities: Continuously test audiences, creative assets, campaign structures, bidding strategies, and advertising channels to identify opportunities for scalable growth. - Take ownership of results: Act as the primary paid social specialist within a dedicated client team, maintaining accountability for campaign performance, execution quality, and measurable business outcomes. Requirements: - Professional experience: Approximately 5+ years of hands-on experience in paid social advertising, particularly Meta Ads and Facebook Ads, with a proven track record of managing campaigns independently. - Campaign management expertise: Demonstrated ability to launch, optimize, and scale paid social campaigns while managing substantial advertising budgets. - Performance marketing knowledge: Strong understanding of campaign economics, profitability, ROAS, CPA, CTR, CPM, and other key advertising performance indicators.