Paid Media Strategist

Salary: $1,900 - $2,200 per month 

About Us: 

At No Joke Marketing, we pride ourselves on being a top digital marketing agency that drives client growth through data-driven strategies and impactful digital solutions. We work with clients across various industries, ensuring each receives a tailored approach to meet their unique goals. Known for our exceptional customer service, we foster a collaborative, fully remote work environment with benefits like half-day Fridays every June and 20 days of paid time off in the first year. 

Job Summary: 

We are looking for a PPC Specialist to join our Digital Marketing team. This role is essential in designing, implementing, and optimizing pay-per-click campaigns that elevate client engagement and drive conversions. Reporting to the Operations Director, you will collaborate with cross-functional teams to deliver measurable results and continuously refine our strategies for maximum impact. 

Responsibilities: 

Daily Responsibilities 

Conduct comprehensive keyword research to stay aligned with industry trends. 

Develop targeted ad copy and creative suggestions to maximize client engagement. 

Set up, manage, and optimize PPC campaigns across multiple platforms. 

Monitor and adjust campaign budgets to maximize ROI. 

Generate and analyze daily campaign performance metrics to inform strategic adjustments. 

Manage ad accounts, ensuring correct setup and best practices adherence. 

Implement tracking solutions, including pixel tracking, to measure effectiveness accurately. 

Facilitate CRM integrations to enhance lead management and targeting. 

Work closely with other departments to ensure cohesive strategy alignment. 

Monthly and Quarterly Responsibilities 

Perform in-depth PPC analyses to identify growth opportunities. 

Review campaign strategies to improve outcomes, implementing enhancements as needed. 

Participate in educational opportunities to stay at the forefront of PPC innovations. 

Conduct social media audits to gauge client online presence and identify improvement areas. 

Expectations 

Expertly manage and optimize PPC campaigns to achieve client objectives. 

Continuously analyze metrics, budgets, and performance to optimize ROI. 

Communicate results clearly to clients, providing actionable insights and recommendations. 

Requirements: 

Hard Skills 

Keyword Research: Expert 

Ad Copywriting: Proficient 

Bidding Strategy: Expert 

Campaign Budget Management: Proficient 

Report Analysis: Expert 

Landing Page Optimization: Proficient 

CRM Integration and Pixel Tracking: Proficient 

Soft Skills 

Teamwork, Adaptability, Integrity, Client Service Orientation, Communication, Organization, and Troubleshooting. 

Bonus Points 

Experience with multiple ad platforms, including Google Ads, Facebook Ads, and Bing Ads. 

Familiarity with remote work tools and a fully remote team environment. 

Tech Requirements 

Processor: Intel® Core™ i7 or higher 

Memory: 16GB RAM or greater 

Internet: Stable broadband connection with at least 20 Mbps 

Equipment: Noise-canceling headset, HD webcam 

Are you ready to leverage your PPC expertise and make a real impact? To apply, please include the phrase 'Digital Success Starts with Details' at the end of your cover letter. 

Join No Joke Marketing, where your expertise will drive significant impact for our clients. Apply today!