Revenue Growth Manager

About the Role We are looking for a strategic and analytical Revenue Growth Manager to lead our Revenue Growth Management (RGM) agenda and drive sustainable business growth. In this role, you will be responsible for shaping commercial strategies, optimizing pricing and promotional investments, identifying new revenue opportunities, and partnering with cross-functional teams to maximize profitability. As a key member of the Commercial Excellence organization, you will lead the Revenue Growth Management agenda, working cross-functionally with Sales, Marketing, Finance, and senior stakeholders to identify growth opportunities, maximize profitability, and drive strategic business decisions through data-driven insights. If you’re ready to discover and Open Up Your Potential, as part of a cohesive restless team that always wants to raise the bar and lead the way, join us at Coca-Cola HBC. Play to Grow and Win, Do you?

Key Responsibilities

• Lead and develop the Revenue Growth Management team, providing direction, coaching, and support.
• Define and implement pricing, promotional, and commercial investment strategies to drive profitable growth.
• Identify and evaluate strategic pricing opportunities and ensure strong pricing governance.
• Design and optimize package architecture and pricing frameworks aligned with business objectives.
• Lead the annual review of commercial investment strategies, including discount structures and value drivers across channels.
• Establish promotional strategy, key business indicators (KBIs), and execution plans.
• Drive cross-functional projects related to commercial excellence and revenue growth.
• Support organizational change initiatives, including the implementation of new tools and processes.
• Analyze market trends, customer behavior, and industry developments to identify growth opportunities.
• Partner with local and regional stakeholders to develop and execute commercial strategies.
• Explore new revenue streams and assess business opportunities aligned with company strategy.
• Deliver insights and recommendations through advanced analysis of commercial and financial data.

Requirements

• Bachelor's degree or equivalent experience in Business, Marketing, Finance, Economics, or related field.
• Proven experience in Revenue Growth Management, Commercial Marketing, Sales, Finance, including people's leadership responsibilities.
• Strong analytical skills with the ability to turn complex data into actionable commercial recommendations.
• Solid understanding of pricing, promotional strategy, and commercial investment management.
• Demonstrated ability to lead cross-functional projects and influence stakeholders at all levels.
• Strategic mindset with a strong focus on growth, profitability, and business performance.
• Excellent communication, presentation, and stakeholder management skills.
• Advanced English proficiency and strong data analysis capabilities.

Diversity, Equity & Inclusion:

At Coca-Cola HBC, we benefit greatly from the skills, experience and dedication of the diverse people who work with us. We expressly welcome applications from people with disabilities, different genders, ages, different sexual identities and with different ethnic backgrounds. We take a leading role in the area of corporate social responsibility and, with our corporate culture and our diversity & inclusion network, create "come as you are", a working environment that offers the space for diversity and equal opportunities – in the application process and throughout the entire employment relationship.

Sustainability:

Responsible action within the local environment and the sustainable use of resources are firmly anchored in the corporate strategy. In addition to the areas of water, energy and employees, the ambitious sustainability goals focus on the global vision of "World Without Waste". As part of this strategy, Coca-Cola HBC promotes innovative packaging solutions such as increasing the proportion of rPET across the entire portfolio, as well as strong partnerships to increase collection rates.