Digital Marketing Specialist

We are looking for a detail-oriented and dedicated Digital Marketing Specialist to join one of our clients, world leader in automation production.

This is a fixed-term contract position, with a focus on digital marketing strategy to increase awareness and generate leads for the Industrial Automation business.

Responsibilities :

• Manage both organic web optimization and Google Ads campaigns and incorporate SEO and SEM best practices and strategies to optimize digital content;
• Oversee, manage, implement, and optimize various types of Google Ads and LinkedIn campaigns;
• Creates the social media strategy, to increase presence on existing platforms including Facebook, LinkedIn, Twitter, and Instagram;
• Ensures brand consistency on social media channels by working with various stakeholders such as: Field Marketing, Integrated Marketing, Product marketing, PR;
• Provides training and guidance to marketing team members on best practices and social media campaign strategy implementation;
• Develop paid digital marketing strategies, defining budgets and estimating results;
• Support and ensure marketing campaign correct tracking (track web conversion elements, track the efficiency of various traffic sources and the user behavior);
• Analyze and interpret digital data to develop insights and improvement recommendations;
• Manage process, agency relationships, and business stakeholder expectations.

Requirements :

• Bachelor’s degree;
• 3-5 years of experience in Digital Marketing;
• Business fluent in written and spoken English, and other European languages represent a plus;
• Comprehensive background in SEO and Google Ads campaigns strategies and tactical execution;
• Significant experience in working with social media channels;
• Extensive capabilities in paid social ads (mainly LinkedIn);
• A/B testing experience, multi-variant testing, targeting, re-targeting;
• Strong capabilities in process development, agency management, and project management;
• Ability to drive a strategy through relationships, influence, data, and strong communication skills.

Benefits :

• Competitive salary package;
• Meal Tickets;
• Private Health Insurance;
• Flexible Benefits;
• Christmas and Easter Bonuses;
• Multinational environment.

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