Paid Media Creative Strategist

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Paid Media Creative Strategist based in Romania. Are you passionate about developing creative advertising strategies that combine compelling messaging with data-driven performance insights? This role offers the opportunity to shape paid media campaigns across multiple brands, transforming customer insights into engaging concepts that drive measurable results. You will take ownership of creative ideation, messaging development, and strategic briefing for a variety of advertising formats, including static ads and video content. By analyzing campaign performance, you will identify successful creative patterns, uncover new opportunities, and continuously improve advertising strategies. Working closely with designers, editors, copywriters, media buyers, and account managers, you will help ensure that every creative concept aligns with brand objectives and audience expectations. This is an exciting opportunity for an experienced marketing professional who thrives in a fast-paced, collaborative, and performance-focused remote environment. Accountabilities: - Research and understand target audiences, including their pain points, desired outcomes, objections, purchasing motivations, and decision-making behaviors. - Identify new creative angles, messaging opportunities, and testing strategies to improve paid media campaign performance. - Develop compelling advertising hooks, headlines, concepts, and messaging directions tailored to different audiences and brand objectives. - Create clear, actionable creative briefs for static advertisements, video campaigns, and other paid media formats. - Ensure every creative brief communicates the target audience, core message, creative concept, and intended visual direction effectively. - Monitor and analyze advertising performance to identify patterns and insights across creative angles, formats, audience segments, and messaging approaches.

- Evaluate why specific creatives are performing well or underperforming and translate performance insights into actionable recommendations. - Recommend creative iterations, new concepts, and future testing opportunities based on campaign results and audience behavior. - Maintain organized records of previously tested concepts, creative variations, and campaign learnings to prevent repetitive ideas and encourage continuous innovation. - Manage multiple brands, creative briefs, revisions, and project deadlines while ensuring consistent quality and timely delivery. - Collaborate closely with designers, video editors, copywriters, media buyers, and account managers to ensure smooth creative production and campaign execution. - Stay informed about emerging paid advertising trends, creative formats, and industry developments while ensuring that new ideas remain relevant to each brand's identity and objectives. Requirements: - At least 5 years of professional experience in strategic marketing, brand development, marketing management, or a related field. - Strong understanding of paid media creative strategy, audience research, advertising messaging, and performance-driven marketing. - Excellent copywriting and editing skills, with the ability to develop persuasive hooks, headlines, advertising concepts, and clear creative briefs. - Strong project management and organizational abilities, with experience coordinating multiple projects, stakeholders, and deadlines simultaneously. - Exceptional attention to detail and the ability to manage competing priorities while maintaining high-quality deliverables. - Excellent communication and interpersonal skills, with the confidence to collaborate effectively with cross-functional teams and communicate strategic recommendations. - C-level English proficiency, with outstanding written and verbal communication skills.